e.l.f. cosmetics is celebrating its 2 millionth online product order and 6th anniversary. To commemorate these two achievements, e.l.f. is paying tribute to its customers with “Thanks A Two Million,” a nationwide, multi-layered campaign honoring those who have contributed to the beauty company’s growth.

“It’s almost surreal that we are approaching our 6th anniversary and 2 millionth online order,” says Joseph Shamah, CEO and founder of e.l.f. cosmetics. “Our growth continues to exceed expectations, and we only have our customers to thank for that. ‘Thanks A Two Million’ is our way of showing our appreciation for their continued support as we continuously aim to provide superior products that are attainable for every woman.”

e.l.f. projects the 2 millionth online purchase to come through any day now, and when it does, the lucky 2 millionth purchaser will win an assortment of grand prizes with a total value of $3,500–including an all-expenses-paid trip to New York City for two, with accommodations at an NYC Affinia Hotel, a partner of e.l.f. In addition, the winner will also take home an iPad, a one-years supply of e.l.f. products, will receive a tour of the e.l.f. office and studio, a makeover provided by Achelle Dunaway, the creative director and lead makeup artist for e.l.f.

e.l.f. is also giving its customers the chance to win further prizes with “Submit Your Look”–an interactive contest encouraging customers to hone their inner makeup artist and upload a photo of their favorite e.l.f. makeup look for the chance to win a $500 cash prize. Every submitted look will be voted on by fellow customers and peers through eyeslipsface.com, facebook and twitter. In addition to the cash prize, the winning look will also be featured on the e.l.f. website for six months.

“If we could, we would send each and every one of our customers a personal thank you,” says Shamah. “However, we are thrilled to show our deepest thanks to them through a fun, creative and interactive platform, something the e.l.f. customer truly enjoys taking part in.”